Fashion

Why we’re targeting Nigerian celebrity market — Fashion brand

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In a bid to solidify its presence in Nigeria’s fashion industry, “Vetements by London Tailor” has undergone a strategic rebranding, positioning itself as the ultimate fashion destination for Nigerian celebrities seeking sophistication and style.

Yakub Raji, the visionary entrepreneur behind the brand, expressed enthusiasm about the rebranding, stating,

“This marks a significant milestone for us as we refocus our efforts to cater specifically to the discerning tastes of Nigerian celebrities.”

The rebranding aims to cultivate strong relationships with Nigerian celebrities, leveraging their influence to endorse the brand’s ethos of sophistication and glamor.

Raji emphasized the brand’s commitment to excellence and innovation, stating, “Our goal is to redefine luxury fashion within Nigeria’s celebrity circles by offering bespoke designs that reflect their individual styles and personalities.”

The rebranding of “Vetements by London Tailor” is expected to elevate the brand’s status as the go-to fashion destination for Nigerian celebrities, setting new standards of elegance and style within the industry.

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