In the fast-paced world of digital media, few names have risen as rapidly and distinctively as Belove Olocha.

Her journey from obscurity to becoming a household name is a testament to her creativity, resilience, and business acumen. Today, she stands out as a leading social media influencer, actress, brand strategist, model, and event host, with millions captivated by her unique style and infectious energy.

From Humble Beginnings to Influencer Stardom

Belove Olocha’s story is one of unexpected opportunities and self-discovery.

In 2023, Olocha’s influencer journey began when she received an unexpected invitation from TikTok to attend a private watch party for the movie Gangs of Lagos.

Recalling the moment, she said, “I was in shock that Prime Video Naija wanted me as part of the influencers to grace their premiere and create content for them. At the time, I didn’t deem myself an influencer.”

Despite having just 50,000 followers at the time, Olocha accepted the invitation, a decision that would mark a turning point in her career.

She shared, “That imposter syndrome I was feeling instantly flew away with the wind, and that moment was a turning curve for me.”

Passion Meets Professionalism

Belove’s love for the camera has always been evident. Describing herself as a natural orator and entertainer, she said, “I love taking pictures, making goofy videos, and being in front of the camera.”

What started as a passion for creating content evolved into a professional endeavor, as she began to approach her work with more intentionality.

“The brand influencing part came with growth,” Olocha noted. She didn’t initially set out to be an influencer but rather to share her love for content creation.

“I started my journey because I love what I do and to be seen, recognized, and acknowledged,” she explained.

As her follower count grew, so did her opportunities. Olocha’s approach to content creation remains grounded in her personal satisfaction and audience engagement.

“I create things I am in love with first. I put out content I’m proud of,” she stated, adding that she watches her content multiple times before publishing to ensure its quality.

Strategic Collaborations and Staying True to Values

As her profile rose, so did the number of brand collaborations. However, Olocha remains selective about the partnerships she enters.

“What makes a brand partnership appealing to me is intent. What is the intention of the brand? What is the purpose of the campaign?” she questioned.

In one instance, Olocha turned down a deal when she realized the company was promoting piracy. “I immediately clocked out of the deal,” she said.

On the other hand, some collaborations have opened doors to even greater opportunities, such as her partnership with Team BBNaija to host eviction interviews, which significantly boosted her career.

A Global Vision

Despite her rapid success, Belove Olocha’s ambitions extend far beyond her current achievements. She encourages aspiring influencers to start small and remain consistent.

“You don’t need to have one big gadget to start your journey. Start small and build up,” she advised, reflecting on her early days when she used just her phone and sunlight for lighting.

Looking ahead, Olocha has her sights set on global stardom.

“More than being an influencer, I want to be a global mega superstar. I want to be an A-list celebrity, an Oscar-winning actress, and a voice in society,” she declared, referencing her aspirations to embody the message of *Isaiah 60:22*.

As Belove Olocha continues to evolve her craft, she remains a beacon of inspiration for others looking to make their mark in the digital age.

With her authenticity, dedication, and vision, there’s no doubt that her journey is just beginning.

ROAMAN NEWS

Paripesa has officially welcomed Nigerian football legend Obafemi Martins as their new brand ambassador during an exclusive press event at L’Eola Hotel in Maryland, Lagos.

On October 8, 2024, the occasion saw the presence of Paripesa’s marketing executives, several media outlets, and Martins himself, marking a pivotal moment for both the online betting company and the former footballer.

Oluwabumi Adeyera, the marketing manager at Paripesa, highlighted the importance of the collaboration, describing it as a unique partnership that promises mutual growth and future benefits.

Martins shared his enthusiasm for the new role, explaining that he was initially attracted to Paripesa through their creative advertising efforts and promotional content.

“This partnership with Paripesa is a perfect next step,” Martins said. “I am excited and looking forward to the activities planned and can’t wait to connect with fans in Nigeria and beyond.”

When asked to give some advice to his fans who engage in betting, Martins emphasized the need for thoughtful decision-making. “Betting involves both wins and losses, so it’s crucial to bet fairly and responsibly,” he advised.

Mr. Damilare Obadimu, Paripesa’s country manager for Nigeria and Ghana, assured attendees that fans can expect a lot from Paripesa, promising that the company is focused on providing exciting and memorable experiences.

In celebration of the new partnership, Martins led Team Paripesa in a friendly football match against the Sports Writers Association of Nigeria (SWAN) at Astroturf 2000 in Ikoyi, Lagos.

The match ended in an impressive 6-1 win for Team Paripesa, with Martins scoring three goals and being named Man of the Match.

This exciting collaboration between Obafemi Martins and Paripesa is expected to significantly boost engagement within the sports betting industry.