In recent years, the Nigerian culinary scene has witnessed a growing interest in healthy diets and lifestyles and as a result of this consumers are now more interested in cooking oils that not only provide excellent taste but are also packed with health benefits and nutritional value.

A notable oil in this regard is Golden Terra Soya Oil, which is renowned for its 5 times more Polyunsaturated Fatty Acids (PUFA), Omega-3 and Omega 6 fatty acids.

Golden Terra Soya Oil has grown increasingly popular in the Nigerian market as more consumers consider it a favourite cooking must-have for their day-to-day healthy lifestyle due to its remarkable composition and health-promoting properties.

Beyond its culinary delight, Golden Terra Soya Oil’s abundant natural supply of 5x more PUFA, which is considered good fat provides your body with the numerous health benefits it requires than the popular Palm Olein. PUFA, are “good fats” unlike Saturated fats, which are generally viewed as “bad fat” because they can raise your cholesterol levels which increases your risk of heart disease. PUFA are a type of fat that is good for your heart health. Since the body cannot make this type of fat, it must be included in your diet by adopting edible oil and foods high in PUFA.

Little wonder, that Golden Terra Soya Oil is gaining popularity and becoming a major item on the shelves and in every home in Nigeria. In comparative terms, while some other brands positioned as healthy oils on the market shelf have PUFA content of around only 10 percent, Golden Terra Soya Oil contains five times more PUFA making it the healthy choice for your cooking.

Speaking with Mrs. Lilian Onyeabor, a health-conscious consumer and mother of three, who claims she made a switch to soya oil after discovering that it is packed with lots of health and nutritional benefit that her family requires.

“My desire to live a healthy lifestyle has always been influenced by growing up in a household where both my parents are health professionals. I opt to use soya oil for my family because it has so many health benefits. After my little research, and reading most cooking brand compositions on their packs, I discovered that Golden Terra Soya contains all the health and nutritional benefits I need for my family’s well-being. The oil doesn’t foam and doesn’t give my meal an aftertaste”. She said

The growing acceptance of Golden Terra Soya Oil in Nigerian kitchens reflects a shift towards healthier lifestyle choices and a greater emphasis on well-being.  As consumers become more health-conscious, they actively seek nutritional alternatives that contribute to a balanced diet and improve overall health.

Probal Bhattacharya, Chief Marketing Officer, TGI Group, mentioned that Golden Terra Soya Oil is not only prioritizing health for a wide spectrum of consumers across Nigeria with its health credentials but also offering affordable & convenient choices for all.

“Through Golden Terra Soya Oil, we are serving a community of consumers who make conscious decisions about healthy cooking oil in their homes. It is our belief that with the brand’s immense health benefits, it will become a staple in most kitchens across Nigeria,” he stated.

Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5 times more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various pack sizes ranging from N50, N100 & N500 pouches to 700ml bottles and 2.5L & 4.5L kegs.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.