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VaynerMedia CEO urges brands to break free, unleash potential in modern marketing landscape

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In a captivating session at the Cannes Lions Festival of Creativity, Gary Vaynerchuk, the CEO & Co-founder of VaynerMedia, delivered a thought-provoking message highlighting the need for brands to embrace the power of quantity to as a means to break free from the constraints of traditional advertising and fully unleash their potential in the modern marketing landscape.

Drawing upon insights from 70 years of innovation in various sectors, Vaynerchuk emphasized that the advertising industry must catch up to remain relevant in today’s ever-changing marketing landscape, particularly with the rise of social platforms as key consumer engagement channels.

The main challenge identified by the VM CEO was relevance.

Particularly in a world where attention is fragmented, capturing the interest of consumers has become increasingly difficult. To address this issue, Vanynerchuk advocated for a shift in strategy that embraces cost-efficient media and creativity to drive business results. He also emphasized the importance of being relevant to a broad range of consumers, highlighting the word “AND” as a key concept to adopt in the industry.

Serving as a call to action for industry professionals to reevaluate their approaches and explore new avenues for creativity and relevance, Vaynerchuk stressed the need to move away from the “OR” mentality that limits creativity and hinders the industry’s potential.

Instead, he encouraged brands to consider producing multiple ads per day across all social platforms to establish relevance with a wider consumer base and drive business growth. Although some may perceive this approach as excessive, Vaynerchuk argued that quality is at stake due to a lack of quantity in content creation.

While his approach may also seem unconventional to some, it underscores the need for a paradigm shift in the advertising industry. By embracing quantity alongside quality, brands have the opportunity to not only capture consumer attention but also drive their business objectives more effectively.

Vaynerchuk also believes that brands can achieve higher levels of relevance and creativity. He challenged the industry to break free from the subjective decision-making processes that often limit creative output. His vision is rooted in the belief that brands should aim to become more dynamic and agile, producing a multitude of ads that cater to the diverse interests and preferences of their target audiences.

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Police Probe US Businessman’s Sudden Demise in Lagos Hotel

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– US-based businessman Onyejekwe Izuchukwu found dead in Lagos hotel
– Police investigation underway to determine cause of death
– Autopsy to be performed to reveal more details

The Lagos State Police Command has launched an investigation into the sudden death of Onyejekwe Izuchukwu, a 62-year-old US-based businessman. Izuchukwu’s body was discovered in his hotel room in Ikoyi on June 9, 2024.

According to a source, Izuchukwu had been staying at the hotel since June 6, engaging in business activities. Tragically, his lifeless body was found by a cleaner on the floor of his room.

The hotel’s management reported the incident to the police, who have commenced an investigation into the circumstances surrounding Izuchukwu’s death. A doctor was called to the scene and confirmed the businessman’s demise.

Izuchukwu was a prominent figure in the oil and gas industry, having served as President of Bits and Drilling Tools, a division of Schlumberger. His death has sent shockwaves through the industry.

“The command has commenced an investigation into the case,” said Police Public Relations Officer, Benjamin Hundeyin. “Izuchukwu’s corpse has been deposited in a morgue in Ikeja for autopsy.”

 

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Lagos Govt Opens Emergency Center To Curb Cholera Outbreak

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– Lagos activates emergency centre to combat cholera outbreak
– UNICEF urges provision of clean water and sanitation facilities
– 350 suspected cases reported with 17 confirmed and 15 deaths

Lagos State Government has activated its Public Health Emergency Operations Centre to tackle the cholera outbreak. The centre will coordinate responses to the increasing number of severe gastroenteritis cases across the state.

According to Prof. Akin Abayomi, Commissioner for Health, the laboratory investigation has confirmed Cholera sub-type O-1, associated with more severe disease. He urged residents to adhere strictly to precautionary measures to prevent further spread.

Meanwhile, UNICEF has called on the state government to provide high-standard water and sanitation facilities to communities. Celine Lafoucrier, Chief of UNICEF Lagos Field Office, emphasized the need for strengthened healthcare systems to respond to outbreaks.

Lafoucrier stated, “Addressing cholera outbreaks requires a deliberate focus on providing high-standard water and sanitation facilities.” She also stressed the importance of community engagement strategies to halt transmission.

The state government has confirmed 350 suspected cases of cholera in 29 wards across multiple LGAs, with 17 confirmed cases and 15 deaths. However, the number of new cases is subsiding in previously affected areas due to interventions and surveillance efforts.

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