ASUS, the original equipment manufacturer (OEM), announced its current 25 percent market share in the laptop consumer market and expressed its determination to raise it to 30 percent in the near future. Speaking at the unveiling of the new Zenbook S 13 OLED (UX5304) in Lagos, the Country Manager for ASUS English Speaking Africa, Simplice Zaongo, reaffirmed the company’s commitment to providing high-quality products to Nigerian consumers.
Zaongo highlighted ASUS’s efforts in promoting skilled manpower development in the country through partnerships with TD Africa and Coscharis. He also emphasized that ASUS is the only OEM offering global warranty to its customers.
Zaongo said the company has continued to help in building skilled manpower in the country through its partners, TD Africa and Coscharis, adding that the company is the only OEM that gives customers global warranty to its customers.
Speaking on the product, he said it is the world’s slimmest 13.3-inch OLED laptop that is also the most eco-friendly Zenbook ever, taking the brand’s signature qualities of ultraportable design, sustainability, and on-the-go performance to a new level, proving conclusively that less can be more.
It’s also designed with the environment and carbon neutrality firmly in mind, using recycled metals and plastics in its construction, FSCTM Mix-certified packaging, an elegant new eco-friendly plasma ceramic aluminum for the Basalt Gray model, and halogen-free electronics, to make this the most eco-friendly Zenbook model we’ve ever produced.
“The Zenbook series excels at delivering unrivaled on-the-go performance, and Zenbook S 13 OLED is no exception, harnessing the power of up to 13th Gen Intel Core i7 processors with 32 GB of LPDDR5 RAM and a 1 TB PCIe 4.0 x4 SSD. There’s a full set of I/O ports for on-the-go connections, and a long-lasting 63 Wh battery.
“For immersive true-to-life visuals, Zenbook S 13 OLED has a gorgeous 16:10 2.8K (2880 x 1800) ASUS Lumina OLED display that’s Dolby Vision certified, with Pantone Validated color rendering and VESA DisplayHDR True Black 500 certification, ensuring incredible detail and the deepest black levels,” he said.
Zaongo said: “Stunning innovations like Zenbook S 13 OLED represent the pinnacle of the Incredible Comes from within Zenboo spirit. The entire Zenbook series is designed and built for those in pursuit of the incredible, defining new industry standards for portability, performance, and battery life, with stunning ASUS Lumina OLED displays.”
To achieve the super-slim 1 cm profile and super-light 1 kg weight of Zenbook S 13 OLED, several advanced techniques and materials are used in its design and construction to reduce the weight and dimensions compared to the previous generation, without compromising performance, connectivity or battery life.
Optimized internal layout: By using precision CNC machining, we make more space available in the interior for components. We use circuit boards with fewer layers and a higher wiring density, with many more transistors, giving better performance with less weight in a more compact space. The motherboard is precision-engineered to house an additional, ultrathin fan that increases airflow for better cooling. This makes the lower part of the laptop about 25per cent slimmer.
Materials choice: To minimize weight, durable and lightweight magnesium-aluminum alloy is used for the keyboard deck, formed with a CNC cutting process to create a rigid structure that doesn’t need any extra support. An extremely thin glass covering is used for the touchpad, resulting in a further 25per cent reduction in thickness in the keyboard deck.
The result is a class-defining ultraportable laptop that takes thin and light to a whole new level without compromises: it supports up to 14 hours of video streaming, while offering improved cooling and performance compared to its predecessor. And despite its world-beating compact dimensions, Zenbook S 13 OLED retains full usability and features a comprehensive set of standard I/O ports.
“ASUS is committed to do more with less through Zenbook. This device is an EPEAT Gold registered product that has a positive environmental impact across the entire product lifecycle, from material use and manufacturing, through to assembly, use, and end of life. We have mitigated its carbon footprint by incorporating recycled materials and designing more eco-conscious packaging.
“The device is the most eco-friendly Zenbook ever made, incorporating post-industrial recycled (PIR) magnesium-aluminum alloy in the keyboard cover, chassis and lid, reducing its carbon footprint by more than 50per cent. The keycaps and speakers incorporate post-consumer-recycled (PCR) plastics, and the speakers also use ocean-bound plastics. We have redesigned the packaging to be 100% recyclable, with reusable and compostable materials. It uses 100 per cent FSC Mix-certified paper from responsibly managed forests, controlled wood and recycled sources. The paper packing inserts can also be easily transformed into useful laptop stands. In addition, Zenbook S 13 OLED also exceeds the ENERGY STAR energy efficiency standard by 43% to reduce the electricity consumption. Via above mentioned sustainable actions, the overarching goal of this device’s sustainability initiatives is to achieve carbon neutrality.
“For the first time, we have used a special manufacturing process to create an ASUS-exclusive plasma ceramic aluminum material for the lid. This process uses pure water and electricity, and no organic compounds, strong acids, or heavy metals are required. Instead, this low-environmental-impact bath-based method produces a physical and chemical transformation of the aluminum. This results in increased wear resistance, corrosion protection, thermal management, hardness , and lifespan,” he said.
Along with the physical advantages, the look and feel of this material is similar to natural stone that resonates with the spirit of the Zenbook series. Incredibly, this makes each lid individually unique. No two are alike. A longer laptop lifespan also reduces long-term waste, so Zenbook 13 S OLED is stringently tested using the latest MIL-STD-810H US military-grade durability standard, with up to 12 test methods and 26 individual tests – the world’s most strictly tested laptop durability.
The Intel Evo-certified Zenbook S 13 OLED delivers the perfect blend of performance and portability, featuring up to a 13th Gen Intel Core i7 processor that can be boosted by 20% to a thermal design power (TDP) of up to 20 watts. This is supported by up to 32 GB of LPDDR5 RAM and an ultrafast 1 TB PCIe 4.0 x4 SSD, with a long-lasting high-capacity 63 Wh battery. WiFi 6E enhanced with ASUS WiFi Master Premium ensures fast, stable connections.
Even though it’s ultra-compact, Zenbook S 13 OLED includes a full complement of I/O ports, so users don’t need to carry dongles or adapters on their travels. The two ultrafast Thunderbolt™ 4 USB-C ports support fast charging, 4K external displays, and up to 40 Gbps data transfers, and there’s also a USB 3.2 Gen 2 Type-A port, an HDMI 2.1 port, and a 3.5 mm audio jack.
For enhanced video conferencing experiences on the go, the FHD IR camera includes AI-powered visual effects and AI noise-cancelling technology. It also supports fast and secure face login with Windows Hello. The powerful Harman Kardon-certified audio system with immersive Dolby Atmos sound has a smart amplifier combined with ASUS Audio Booster technology to boost volume by up to 5.25X.
The 9.5per cent -larger ASUS ErgoSense touchpad allows easier navigation and is smooth, comfortable, and responsive, with an easy-to-clean anti-fingerprint coating
For an immersive viewing experience, Zenbook S 13 OLED is equipped with a 16:10 ASUS Lumina OLED display-our brand-new name that’s only given to superior OLED displays that meet our strict quality criteria, and offer a visual experience that’s more accurate, more adaptive, and more reliable. ASUS Lumina OLED displays standardize highly-crafted visual solutions around the best OLED experience. The name also highlights the unique advantages and superior visual experience that go beyond traditional OLED displays. ASUS Lumina OLED displays feature exclusive ASUS technologies, such as ASUS Splendid and ASUS OLED Care, as well as new features like Delta E <1, power-saving, and panel protection. By integrating these elements, ASUS has created a highly-crafted solution that represents the pinnacle of OLED technology.
With a resolution of 2.8K, a 0.2 millisecond response time and a color accuracy of Delta E <1, the stunning ASUS Lumina OLED display on Zenbook S 13 OLED delivers clearer, brighter and more vivid colors. As well as offering Dolby Vision certification, the display is also DisplayHDR True Black 500-certified for brilliant whites and the deepest blacks, and carries the Pantone Validated badge for industry-standard color fidelity. The cinema-grade 100per cent DCI-P3 color gamut delivers ultravivid colors, and ASUS Splendid allows the user to easily switch between this gamut and sRGB, Display-P3 or the native OLED gamut.
The display is also certified for eye care by TÜV Rheinland and SGS with 70per cent-lower blue-light emissions, ensuring that the user’s eyes are comfortable for even during long viewing sessions. ASUS also provides free OLED screen exchange for any burn-in issues during the warranty period.
